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EDITORIAL: Racism in a box? Or ... in our hearts?


What can we learn from a cereal box?

The back of a cereal box sparked controversy on social media last week. A colorful illustration depicted corn pops characters frolicking in a shopping mall—playing in an arcade, splashing around in a fountain, walking on spoon stilts, and skateboarding down an escalator.

In the middle of the drawing of yellow corn pops characters, however, was one that some thought appeared to have brown skin. What struck Saladin Ahmed, a science fiction and Marvel Comics writer, is that the brown corn pop was a janitor who was waxing the floor, according to USA TODAY. He tweeted to Kellogg’s: “(W)hy is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism.” Kellogg’s has since announced it will be redesigning the cereal boxes, stating, “We did not intend to offend—we apologize.”

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